Last week I relaunched my website and brand identity. If you have been following along on social media you’ll know that I set myself the challenge of completing my rebrand in 2 weeks. Today I’m going to share with you the behind the scenes process that went into creating my branding in the first week.
Yep it's time. My online digs are in need of renovation. And now that I'm a graphic designer, I'm armed with the tools and the skills to do it. But before I get into how I'm going to do it, I first want to tell you why.
In my first blog post back, I said that I was thinking that I would keep my graphic design separate from my blog. But after having almost two weeks to sit with this decision, I realised that it wasn't actually what I want. I made it out of the fear that the two were incompatible.
But I love graphic design, and I love talking about and sharing what I've learnt in my continuing inner work. After all you can't separate our inner work, from the work we do in the world. They both feed each other.
So I've decided not to separate it. Anyone who has a blog or a business knows how it is one of the best ways of bringing up all sorts of fears and issues for us to face. Putting yourself out there will do that to you. Blogging and/or running a business is just as much an inner journey as it is an outer one. And so my blog is going to continue to be a place for me to share and document the lessons I'm learning in design, branding, blogging and life.
AND NOW TO THE EXCITING NEWS.
So you've written, proof read and completed your final edit of your blog post and your ready to hit post. Oh wait! You almost forgot to add a feature image. After a quick search on your favourite free stock photo site (because you know you can't use just any old google image) you upload a pic and hit publish. This is something a see quite a bit online. Bloggers who write a great post, but the feature image looks like it was a bit of an after thought. I think this is such a shame because this is such a missed opportunity.
We live in a world that is so visually orientated and in which social media is the primary way that most of us consume or are directed to information. It is now so important that we optimise our blog post feature images. Here are my top 5 reasons you should be adding text to your blog post feature images