Last week I relaunched my website and brand identity. If you have been following along on social media you’ll know that I set myself the challenge of completing my rebrand in 2 weeks. Today I’m going to share with you the behind the scenes process that went into creating my branding in the first week.
So you've written, proof read and completed your final edit of your blog post and your ready to hit post. Oh wait! You almost forgot to add a feature image. After a quick search on your favourite free stock photo site (because you know you can't use just any old google image) you upload a pic and hit publish. This is something a see quite a bit online. Bloggers who write a great post, but the feature image looks like it was a bit of an after thought. I think this is such a shame because this is such a missed opportunity.
We live in a world that is so visually orientated and in which social media is the primary way that most of us consume or are directed to information. It is now so important that we optimise our blog post feature images. Here are my top 5 reasons you should be adding text to your blog post feature images
During my time off (which you can read about in my previous post) I learnt a lot. The time offline really gave me an opportunity to reflect and get really honest with myself. Perhaps the most significant realisation was why I was struggling to find the inspiration and motivation to blog and 'go pro'. The week before I stopped blogging I had sent out an email to my subscribers (if your not already on the list you can join here) declaring my intention to, in the words of Steven Pressfield, 'go pro'. B-School had just started again and I was genuinely really excited to go through the course and really implement everything into my blog and business.
But then (ba ba bowww) I crashed. I was literally exhausted because I had spent the last 2 years with my wheels spinning, trying to find some traction to propel me forward. I was trying to create the life of freedom, passion and creativity I wanted and to become the person I've always wanted to be.
I just couldn't do it anymore. It all caught up with me and I was forced to face some things in myself and in my life that I had been avoiding. It was quite intense and I just couldn't find the motivation to blog or do B-School. Luckily I had enough insight to realise that I was feeling this way for a reason so I honored it and gave myself permission to have a break, while I explored what was really going on.
In my exploration I dug up one of the most valuable insights.