TOUR BROCHURE

Personal Project - Brochure Design

This project was inspired by a day trip I did to Milford Sound on a recent trip to New Zealand. While I was in New Zealand, I noticed that many of the day tour companies targeted older travellers, with muted and conservative branding and brochure design. Seeing a gap in the market, I created Trailblazer Travel, a fictional travel company that provides unique, fun and off the beaten track travel experience for the youth adventure market.

One of my main goals was for the brochure to stand out amongst a stand of many other brochures. I also wanted the design to appeal to a younger, more adventurous audience.

The use of lime green as the primary colour was chosen for it’s vibrant, eye catching quality, allowing the brochure to stand out, while also representing Trailblazer’s focus on fun and freedom. I also combined hand drawn elements and text, with a geometrical sans serif typeface to communicate the brands modern, youthful and adventurous spirit. Finally organic shapes and image frames that mimic the outline of mountains was used to visually represent the landscape that passengers will experience on their day trip.