Re-brand & Package design

(Student Brief)

The client, Gaia Skin Naturals were seeking to refine their brand concept and update their brand identity. The new branding was to be applied to their product range for new mothers. 

An earthy, rustic colour pallet, combined with a recycled paper texture and hand-drawn style was used to visually represent the natural nature of their products. 

The hand-drawn icon of the logo abstractly represents a mother holding her child.